Harsh Times Test Your Brand
Building and measuring brand is challenging. However, your brand is like insurance. As a business owner, you hate paying for it every month, but when you need to rely on it the most, you are happy that you made that investment. Just remember, during harsh times, it is when your brand and processes get tested, and only the most reliable brands with the most following criteria will survive.
Embrace Your Local Neighborhood
It is not just about the transaction; it’s about being Present! Whether you like it or not, you are part of a community and a provider that feeds our economy. You are more valuable than you think, so take the time to build your brand.
Help Other Businesses – Your local economy and your company will do better when many businesses do well. Create a press announcement about your efforts. Reach out to companies in your local neighborhood and find out what initiatives they are supporting that you can help.
Cross-sell – Networking has changed, and now more than ever, you are dependent on your past clients and your network to stay afloat. You can start by helping other businesses within your network to sell to your clients. Nothing builds your brand better than helping your community.
Offer Help – Reach out to local shelters, stay up to date on local fund-raising efforts, the local chamber of commerce is often involved in a range of community projects. Offer your help or tell them your past experiences. In times like this, a call can make all the difference. Facebook groups have really expanded and include community groups and are always looking for people to lend a hand.