Generating Better Leads While Staying on Budget: A Smarter Marketing Playbook for Contractors

New Webinar

Generating Better Leads While Staying on Budget: A Smarter Marketing Playbook for Contractors

Date: June 4, 2026
Time: 12:00 PM Central Time

Presented by: Doug Schatz, VP of Partnerships, Socius Marketing

When every lead costs more and homeowners take longer to commit, efficiency becomes your biggest competitive advantage. This session is designed for Richards Building Supply contractors who want to build a smarter strategy that supports the full customer journey.

We’ll cover how to balance Google, AI search, social media, and video to build awareness, stay top of mind, and capture demand at the right moment, without simply increasing your budget. You’ll walk away with practical, actionable ideas built for the realities of today’s home improvement market.

If you’re looking to generate more qualified leads, improve marketing performance, and grow your presence in your local market, this session will give you the tools and direction you need to compete more effectively.

Bonus: One of the most important things you can understand is how your business compares to your competitors online. Socius has conducted digital audits across the Richards Building Supply network, and the aggregated findings reveal valuable opportunities for growth. You’ll be able to claim your own audit and see exactly where your business stands, and what steps can help you move ahead.

Register for this contractor marketing webinar and get practical ideas to generate better leads while staying on budget.

What You’ll Learn

• Generate better leads more efficiently. Learn practical ways to improve lead generation without simply increasing your budget.
• Build visibility across key channels. The session covers Google, AI search, social media, and video.
• Improve local marketing performance. Get ideas to grow your presence in your market and compete more effectively.