Social Media That Actually Grows your Business: Organic + Paid done right

In 2026, social media should do more than keep your business active online. When used strategically, it can help contractors build credibility, stay top of mind, reach more homeowners, and support long-term lead generation. It is one of the most powerful growth tools to accelerate your business, but so many businesses either ignore this channel or their profiles are collecting dust.

Join Richards Building Supply and Socius Marketing for a live webinar focused on how contractors can strengthen their online presence through both organic and paid social media.

During this session, we’ll explore how to:

• Create organic content that builds trust and keeps your business visible
• Use paid social campaigns to reach homeowners at a much lower cost than Google Ads
• Leverage social media to improve your presence on Google and AI search engines like ChatGPT
• Connect social media with your website, Google Business Profile, and broader marketing strategy
• Track performance and focus on the efforts most likely to support growth

Whether you are starting from scratch or looking to improve your current approach, you’ll leave with practical ideas you can use to build a stronger and more effective online presence.