Articles, eBooks, white papers and videos to help you learn and apply the most effective strategies for growth.
Ultra-Impact In-Home Contractor Selling System Are you lost trying desperately to understand why your salespeople cannot close like you can? They cannot persuade homeowners to choose you over the competition.
Grow Your Roofing and Siding Business by Offering Financing Options As a roofing and siding contractor, you know that Exterior home improvement projects are significant investments for homeowners. With the
(1) System Built On (2) Processes As a roofing and siding contractor, your success hinges on your ability to market effectively. The landscape of home improvement is competitive, and standing
Knowing Your Numbers How are you ensuring the scalability of your roofing and siding and ensuring growth in an ultra-competitive marketplace? It starts with knowing your numbers. The answer is
Goal Setting As I look back over the years and examine my athletic, military, or sales career, I cannot recall a time when I did not have goals, desired outcomes,
References and Referrals Details make the difference, and there is a difference between referrals and references. By definition, a reference is a person who will validate your claims as a
Understanding Your Audience As an incredibly successful owner of a roofing and siding contracting company with an exceptionally high closing rate, I share my story and these tips with the
Stand Out, Step Up, and Sell More! Are you tired of being just another roofing company or siding installer in a sea of competitors claiming to be the best? The
Small Business Marketing There are many companies that still do not use technology, and even distrust it. They do not take into account that by rejecting it, they also put
BUILDING YOUR BUSINESS NURTURING PROSPECTS Nurturing campaigns or communications to prospects that keep your business and services top of mind is a great business practice for any company. As a
REINSTATED IN 2020 After a 3-year absence, Government tax credits on windows and doors are reinstated. They were put back in place at the beginning of 2020, although there was
ALIGN GOALS AND TACTICS TO ENSURE SUCCESS These unfortunate times have business owners rethinking and recreating their lead generation strategy. Especially small business owners that are dependent on human interaction